How Graphic Design Services Can Elevate Your Brand

Elevate your brand with graphic design, heres our take on how!



Sep 29, 2023

Dean Ellis


Visual communication dominates our interactions, comprising a staggering 93%. Our brains process visual cues more swiftly than textual information. Consequently, content that leans heavily on visuals consistently outperforms text-based content. Notably, colour choices are pivotal, with statistics indicating that adopting a distinctive colour elevates brand recognition by a remarkable 80%.

(Source: Design Wanted)

Sustained and coherent graphic design efforts can propel a brand's sales to soar by a remarkable 33%, as indicated by graphic design statistics. This revelation aligns with the fact that between three and seven out of every ten consumers perceive packaging design as a decisive factor in their purchase decisions.

(Source: Design Wanted)

An astonishing 75% of clients evaluate a business's credibility based on the quality of its web design. Trust is the linchpin for acquiring and retaining clients, with up to 94% of consumers disclosing that subpar web design triggers scepticism about the website. This scepticism significantly impacts web traffic and, consequently, sales.

(Source: Cliques Studios)

A little about us here at BLNK Canvas

At BLNK Canvas, we're not just designers; we're creative strategists dedicated to transforming your brand's vision into captivating, purposeful designs. Our approach seamlessly melds creativity with strategy to craft designs that are not only visually striking but also strategically aligned with your business goals. For budding enterprises seeking to define their brand identity and chart a clear direction, we specialize in crafting unforgettable logo designs and visual identity assets that transcend the boundaries of print and digital mediums. But our commitment doesn't stop there. We firmly believe that ongoing design excellence is the cornerstone of a strong brand presence. That's why we offer comprehensive graphic design expertise, encompassing everything from web graphics, brochures, and advertisements to presentation slides and internal communications. At BLNK, our mission is clear: we're here to empower businesses to establish authentic connections with their audience and clients through the magic of exceptional design solutions.

  • The Power of Visual Identity - Visual identity is not just about aesthetics; it's the soul of a brand's presence, and its significance cannot be overstated for businesses. It encompasses the visual elements that uniquely represent a brand, from logos and colour schemes to typography and design consistency. In a world overflowing with information and choices, a strong visual identity acts as a beacon, guiding consumers to recognize, trust, and engage with a particular brand. Think of iconic brands like Apple, Nike, or Coca-Cola, which have masterfully harnessed graphic design to forge indelible visual identities. These brands are not merely recognized; they're etched into the collective consciousness of consumers worldwide. A professional visual identity, meticulously crafted and consistently applied, not only communicates professionalism and credibility but also serves as a potent differentiator amid competitive landscapes. It's the art of standing out amidst the crowd, creating a lasting impression, and ultimately, fostering a deeper connection with customers—a power every business should harness to thrive in today's visually driven world.
  • Benefits of outsourcing graphic design - Understanding the paramount importance of design, it's only natural to consider having an in-house graphic designer dedicated to this critical aspect of your business. In-house design does offer certain advantages, like a deep familiarity with your brand that an external hire might struggle to replicate. Yet, despite these apparent benefits, it's essential to recognize the potential drawbacks that can accompany in-house graphic design.

  • Cost and availability - In-house graphic design can be undeniably costly. Many businesses turn to outsourcing to effectively manage their expenses, and design is no exception. At Blnk we provide a variety of graphic design and web design solutions on a per-project basis. This approach allows you to reduce the risk to your business as you do not need to commit to lengthy employment or risk a bad hire. We are committed to providing you with excellent service and are ready and waiting to start your project (No holidays or leave getting in the way) ultimately we want the decision to return to using our services to be one of the best and easiest business decisions you have to make.
  • Skillset - As a business owner, the ideal scenario would involve hiring a designer who possesses a broad spectrum of skills. However, finding a design polymath is a rare feat. This often leads to compromises between quality and affordability, as designers with expertise in every niche area are hard to come by.
  • Strategy Meets Creativity - One inherent risk of in-house designers is that, due to their creative nature, they may sometimes lack a strategic focus. At BLNK Canvas, we bridge this gap by combining creativity and strategy seamlessly. Our design approach is underpinned by strategic thinking, ensuring that every design element serves a purpose and aligns with your brand's objectives.
  • Output and Responsibility - While in-house designers may seem like a bottomless well of creative output, the reality can differ. The need for holidays, sick leaves, and unforeseen demands can disrupt the consistent flow of designs. In such cases, you might find yourself scrambling to source last-minute graphics, potentially requiring additional expenses or hastily improvised DIY solutions. Building a conducive company culture is important, but it's crucial to strike a balance that ensures consistent design output.

In summary, while in-house graphic design has its merits, it's imperative to weigh these advantages against the potential drawbacks. Recognizing the importance of both creativity and strategy, BLNK Canvas offers a harmonious fusion of these elements, providing you with strategic, purposeful, and cost-effective design solutions.

How BLNK Canvas Can Help

At BLNK Canvas, we're not just passionate about design; we're dedicated to turning your brand vision into a compelling visual identity. Here's how our comprehensive graphic design services can elevate your business:

  • Branding & Logo Design - Crafting a consistent and cohesive brand identity is our forte. From choosing the right colour palette to selecting fonts that resonate with your brand's personality, we meticulously shape your brand's visual language to ensure it stands out in the competitive market. Your logo is the face of your brand, and we understand its significance. We specialise in creating logos that not only capture the essence of your business but also leave a memorable mark in the minds of your audience.
  • Web Design - In the digital age, your website is often the first interaction potential customers have with your brand. Our web design services are tailored to create user-friendly, visually appealing and mobile-responsive websites that reflect your brand's unique story and values. Along with looking great and being easy to navigate, our websites are search engine optimised to ensure you reach new and existing audiences.
  • Print Materials (e.g., Menus and Invitations) - Print materials are the tangible ambassadors of your brand, conveying a sense of professionalism and style to your audience or workforce. From elegant menus that entice diners to custom invitations that set the tone for your special occasions and events, our print design services breathe life into your ideas. Investing in well-crafted print materials not only leaves a lasting impression but also enhances your brand's credibility and sophistication.
  • Advertisements (e.g., Printed Rollers and Mesh Banners) - In the world of advertising, visual impact is everything. Printed rollers and mesh banners grab attention and tell your brand's story effectively. These eye-catching displays are excellent tools for events, trade shows, or even as attention-grabbers at your storefront. The benefits are clear: increased visibility, brand recognition, and an enhanced ability to communicate your message to a broader audience.
  • Branded Booklets and Brochures - Booklets and brochures can be used in a variety of ways to communicate internally with your staff teams educating, and informing of changes within your business. They can also be used to celebrate success and contribute to a positive working culture. Well-designed booklets and brochures can also be used to engage with your audience while showcasing your brand's professionalism and dedication to providing quality services. Whether it's a product catalogue, service guide, or company brochure, these printed materials serve as powerful tools to engage potential clients, fostering trust and confidence in your offerings.
  • Presentation Slides & Pitch Decks - When it comes to business presentations, nothing beats a set of polished, on-brand slides. Our presentation design services transform your ideas into visually compelling stories. Investing in professionally designed presentation slides ensures that your message is clear, and memorable, and leaves a lasting impact on your audience, whether in board meetings, client pitches,  conferences or the training room.
  • T-shirt and Clothing Designs - Wearable art is a powerful way to promote your brand. Custom-designed t-shirts and clothing not only offer a unique marketing opportunity but also build a sense of community among your customers. These designs transform your audience into brand ambassadors, spreading your message wherever they go.
  • Web Graphics (e.g., Social Media Posts and Display Ads) - In today's digital landscape, your online presence is paramount. Our web graphic design services extend to social media posts, display ads, and various online visuals. Eye-catching and strategically designed web graphics not only increase engagement but also help convey your brand's story cohesively across different digital platforms. Investing in these graphics ensures your online audience connects with your brand on a deeper level.

Tailored Solutions

We understand that each business is unique, and there's no one-size-fits-all approach to design. That's why our process begins with a thorough understanding of your business, objectives, and target audience. We then craft customized design solutions that align perfectly with your goals, ensuring that every visual element serves a strategic purpose.

At BLNK Canvas, we're not just your designers; we're your partners in creating a visual identity that resonates with your audience and sets you apart from the competition. With a perfect blend of creativity and strategy, we're here to bring your brand's story to life through exceptional design.

Getting Started with BLNK Canvas

Getting started with BLNK Canvas is as straightforward as it is exciting. To embark on a journey of creative collaboration and strategic design, all you need to do is reach out to us through our contact form. We invite you to share your business goals, aspirations, and any potential design projects you have in mind. This initial step allows us to gain valuable insights into your unique needs and objectives. Once you've submitted your inquiry, We will promptly review your submission and get in touch with you to schedule a personalized consultation. This call is your opportunity to delve deeper into your vision, explore possibilities, and begin crafting a design strategy that aligns perfectly with your brand's identity and goals. We look forward to hearing from you and embarking on this creative journey together!

Warm Regards

BLNK Canvas

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User-friendly websites that rank high on Google and drive results

At BLNK CANVAS, our mission is clear: to equip businesses with cutting-edge web design solutions. Our approach is strategic, centred on comprehending your distinct objectives and transforming them into visually striking, user-centric websites.

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Boost your online sales
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Reach your target audience
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Results-oriented SEO
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Custom Webflow websites
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Fully branded to your business
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Fully responsive across all devices

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