What google wants: SEO for small business



Dec 1, 2023

Dean Ellis

Understanding Google's Wishlist

Welcome back to the journey of unlocking the secrets of Search Engine Optimisation (SEO)! In our previous blog, we delved into the world of SEO, understanding its essence as the guiding map that leads visitors and search engines to your digital treasure trove. We explored why SEO matters, painting a picture of its significance in boosting visibility, attracting traffic, and ultimately inviting potential customers to your digital doorstep.

Building on that foundation, let's take a closer look at what lies behind the curtain—Google's Wishlist. Think of this blog as a peek into the mind of the search engine giant itself. We'll unravel the fundamental principles that Google seeks from websites, providing you with essential insights into how Google perceives and evaluates your online presence.

Understanding Google's Wishlist is like deciphering the criteria that Google uses to rank websites. It's about comprehending what Google wants, desires, and looks for in a website—the criteria that determine whether your website gets a gold star or fades into the background.

So, get ready to step into Google's shoes, gaining a deeper understanding of its preferences and expectations. This blog will equip you with foundational knowledge, empowering you to align your website with Google's wishes, elevating its visibility and authority in the digital realm. Let's embark on this enlightening journey and uncover what it takes to make your website Google's favourite.

How search engines work: Basic representation of how Your published website content is displayed on Google.

What is EEAT (Experience, Expertise, Authority, and Trustworthiness)?

EEAT (Experience, Expertise, Authority, and Trustworthiness) is Google's framework for evaluating the quality and credibility of websites. Developed to ensure that users receive valuable, reliable, and trustworthy information, EEAT represents Google's criteria for assessing a website's overall value to users.

Now, let's delve into each element of EEAT:

Experience: Google values user-centric experiences. A website offering a seamless, intuitive, and enjoyable browsing journey satisfies this criterion. Engaging content, easy navigation, mobile-friendliness, and swift loading times contribute to a positive user experience, signaling to Google that your site prioritizes visitor satisfaction.

Expertise: Google emphasises content created by knowledgeable individuals or organisations. Demonstrating expertise involves providing accurate, well-researched, and insightful information. Authoritative content, supported by expertise, showcases your proficiency in your field, convincing Google of your credibility.

Authority: Google favours websites recognised as authorities in their niche. Building authority involves garnering backlinks from reputable sources, showcasing that others find your content valuable enough to reference. Quality backlinks act as digital endorsements, establishing your website's credibility and trustworthiness.

Trustworthiness: Trust is paramount to Google. A trustworthy website assures users that their information is safe and reliable. This includes transparent and reliable information, secure transactions, privacy policies, and testimonials, fostering trust among visitors and Google's algorithms alike.

Each aspect of EEAT contributes to Google's perception of your website's quality and reliability. By focusing on delivering an exceptional user experience, providing expert and authoritative content, building a credible reputation, and maintaining trustworthiness, websites can satisfy Google's criteria and enhance their visibility and rankings in search results.

Crawling: Google's Digital Adventure

Crawling represents Google's method of navigating this vast digital landscape, akin to an expedition, where it systematically explores websites and collects information to index and present in search results.

But how does this digital adventure unfold?

Google employs automated software known as "crawlers" or "spiders." These digital agents traverse the web, following links from one webpage to another. It starts with a set of seed URLs (website addresses) provided by Google's vast index. From these seeds, the crawlers discover and follow links, gradually visiting and analyzing pages across the internet. As the crawlers journey through websites, they collect data, scrutinising each webpage's content, structure, and links. This process involves assessing not just the text but also images, videos, and other media elements. The goal is to comprehensively understand and index the web's diverse content for users' search queries.

However, it's important to note that not all content may be accessible or indexed. Factors like complex website structures, blocked pages, or certain directives can impede the crawling process. Additionally, the frequency of Google's visits—how often the crawlers revisit a site—depends on various factors, including the site's authority, update frequency, and the freshness and relevance of its content.

In essence, crawling is Google's way of charting the digital landscape, cataloging information, and indexing it for users' search queries. The more accessible, engaging, and relevant your content, the more enticing it becomes for Google's crawlers, prompting them to frequent your site and potentially boost its visibility in search results.

What is Crawling?

Backlinks: Digital Recommendations

Think of backlinks as digital recommendations or endorsements from other websites. When reputable and credible websites link to yours, it's like receiving a vote of confidence in the vast digital space. These links serve as signals to Google that your content is valuable, credible, and authoritative.

Just like being recommended by respected colleagues in your industry, backlinks bolster your website's reputation in the eyes of search engines. They're a testament to the quality and relevance of your content, indicating to Google that your site is worthy of attention and trust.

Backlink Strength:

The strength of a backlink lies in the authority and credibility of the linking website. Links from well-established, reputable sites carry more weight in influencing your website's credibility and search engine rankings. Quality backlinks are those earned naturally through valuable content, genuine relationships, and trust in your expertise.

Toxic Backlinks:

On the flip side, toxic backlinks are harmful endorsements. These links come from low-quality or spammy websites, and they can tarnish your website's reputation and trustworthiness in the eyes of search engines. Toxic backlinks can be detrimental to your site's ranking, leading to penalties from search engines if they are found to be manipulative or in violation of guidelines.

Harmful Backlink Methods:

There are methods used to create backlinks that can harm a website's trust and credibility. These include practices such as buying links, participating in link schemes or link farms, and spamming forums or comment sections with links. These tactics aim to manipulate search engine rankings but can result in penalties, causing a significant negative impact on your website's visibility and reputation.

In essence, while backlinks serve as powerful endorsements for your website, their strength lies in their quality and credibility. It's crucial to focus on earning genuine, relevant, and high-quality backlinks from authoritative sources within your industry. Avoiding manipulative or spammy link-building practices is essential to maintain your website's trustworthiness and reputation in the digital realm.

What are backlinks?

Keywords: The Language of the Internet

Keywords are the essence of online communication, serving as the words or phrases users input into search engines when seeking information. These terms signify what users are looking for and act as the bridge between their queries and the content they hope to find.

Google and other search engines use keywords as clues to comprehend the relevance of a webpage to a user's search. When a website's content includes relevant keywords that align with what users are searching for, it signals to search engines that the content is likely to fulfil their needs. Consequently, these search engines may rank that webpage higher in search results, making it more visible to users.

Developing authentic website content involves incorporating these relevant keywords naturally within the content. It's not just about sprinkling keywords everywhere but rather about crafting content that resonates with users' queries while providing valuable, informative, and engaging information. Authentic content enriched with relevant keywords enhances a website's SEO by improving its relevance and usefulness to users.

This synergy between authentic content and keywords positively impacts SEO and ranking. When users find the content they seek—content that addresses their queries, matches their intent, and provides valuable insights—they tend to spend more time on the website. This signals to search engines that the webpage is relevant and valuable, potentially boosting its ranking.

In essence, keywords serve as digital signposts guiding users to the content they seek. Incorporating these keywords naturally within authentic and valuable content enriches a website's relevance, aligning it with user queries and positively impacting SEO and rankings by meeting user expectations effectively.

What are Keywords?

Summary : Understanding Google

Understanding how Google ranks websites unveils a landscape governed by strategies and processes that demand attention both on and off your website. Google seeks websites that offer exceptional user experiences, authoritative content, and trustworthiness, aligning with its ever-evolving wishlist.

To earn Google's favour, it's essential to weave a web presence that adheres to Google's criteria. This involves implementing strategies on your website, such as crafting user-centric content enriched with relevant keywords, optimising site structure, and ensuring a seamless browsing experience. Off-site efforts, like acquiring high-quality backlinks from credible sources and enabling proper indexing, also contribute significantly to Google's perception of your website.

Google doesn't rely on magic but rather on adherence to its guidelines and preferences. It's a commitment to continuously refine and improve your website, providing valuable, authoritative, and user-centric content while fostering a network of reputable links and efficient indexing processes.

In essence, to win Google's trust and recognition, one must follow a systematic approach—a symphony of strategic on-site and off-site efforts—to ensure that your website resonates with Google's wishes and stands out in the digital realm.

Book a free discovery call

Thank you

Thanks for reaching out. We will get back to you soon.
Oops! Something went wrong while submitting the form.

User-friendly websites that rank high on Google and drive results

At BLNK CANVAS, our mission is clear: to equip businesses with cutting-edge web design solutions. Our approach is strategic, centred on comprehending your distinct objectives and transforming them into visually striking, user-centric websites.

Blue tick icon
Rank High on Google
Blue tick icon
Boost your online sales
Blue tick icon
Reach your target audience
Blue tick icon
Results-oriented SEO
Blue tick icon
Custom Webflow websites
Blue tick icon
Transparent pricing
Blue tick icon
Fully branded to your business
Blue tick icon
Fully responsive across all devices

Sparked your interest?